London Type Privacy & Cookie Policy

Latest Update: 22nd May 2018


Thank you for visiting the London Type (“we” or “us”) Website and taking the time to read our policy governing privacy, cookies, security, and the data we collect from you when you browse our site and purchase products from our online shop at (the “Website”).

This Policy sets out how London Type collects, stores, uses and protects any personal data that you give us when you use this Website. We are committed to ensuring that your privacy is protected at all times, that you retain the right to control our use of your personal information, and that any data you supply will only be used in accordance with this Policy.


1. Use of the Website

By accessing or using the Website you are agreeing to the terms of this Policy. Don’t use the Website if you disagree with any of the terms. If you need further clarification about any of the terms in this Policy please contact us via email or in writing (see details below).


2. What information is collected about you?

When you visit the Website, leave comments, contact us, register a user account or process an online order with London Type we may collect some or all of the following personal data about you:

– your name & job title

– your company / entity name & VAT number

– billing & shipping address

– email address

– phone number

– IP address

– preferences defined by you about receiving news and information from London Type

– WE DO NOT COLLECT OR STORE ANY FINANCIAL OR CREDIT/DEBIT CARD DETAILS; if you purchase anything on our Website your card information is not held by us, your payment is processed by our gateway partners (currently PayPal) and is protected by SSL encryption. 


3. How do we collect your data? How we use cookies.

We obtain information about you when you make a purchase, use a contact form, create a user account or if you register to receive our newsletter.

Like most other websites the London Type Website uses cookies. A cookie is a small file which asks permission to be placed on your computer’s hard drive to allow that website to recognise you when you visit. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs by gathering and remembering information about your preferences, for instance your preferred currency. 

We also use cookies to identify which pages are being visited. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. Overall, cookies help us provide you with a better Website, and deliver a better, more personalised service. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This will however prevent you from taking full advantage of the Website and may interfere with your ability to purchase our products.


4. How is your information used?

London Type uses the information provided by you to enhance your experience of the Website, to fulfill any purchase you make, for internal record keeping, to contact you or send email newsletters you have subscribed to, and to gather statistical information; we may also track which pages you browse on our Website or what you click on in the newsletters you have subscribed to.

Your basic information (name and email address, products bought etc) will also be contained in sales reports issued to London Type’s contracted designers.


5. Disclosing your personal data to 3rd parties

Your personal data will be collected, processed, stored and used by London Type and/or our associated entity Typespec Ltd ; in certain circumstances we may pass your data to an external data processor, for instance if we use a 3rd party marketing automation platform to issue a newsletter to our registered users. We will not release any of your personal data to 3rd parties beyond the necessary scope of our services. 

Under no circumstances will we ever sell or give away your information to third parties without your permission unless:

– we are legally entitled to do so (for example by court order or for the purposes of prevention of fraud)

– we are acquired, or are in negotiations to be acquired, by a third party, in which case personal data held by London Type about its customers will be one of the transferred assets

– to enforce or apply London Type Licence Agreements to which you are party, or to protect our rights, property, customers, or others.


6. Your communication preferences

You can choose whether or not you wish to receive information from us. From time to time we issue email newsletters to subscribers; you can opt in or out of receiving these emails at any time. We will do our best to act on your preferences as soon as we can, however please be aware that it may take up to 5 days for your preference choices (opt in, opt out, or an unsubscribe) to take effect.

Please note that transactional emails relating directly to any purchase from the Website are unaffected by changes to your preferences for our email newsletters.


7. Access to your information

You have the right to ask for a copy of the personal information London Type holds about you. We may charge a small fee to cover our costs in providing this information to you.


8. Use of your Information outside the European Economic Area (“EEA”)

As part of the services offered to you through this Website, the information which you provide to us may be transferred to 3rd party data processors located in countries outside the European Economic Area (EEA). Please note that these countries may not offer the same level of data protection as the United Kingdom; however, our collection, storage and use of your personal data will continue to be governed by this Policy.


9. Links to 3rd party sites

The London Type Website may contain links to the sites of 3rd parties. If clicking on one of these links please bear in mind that 3rd party sites have their own privacy policies not governed by ours and we therefore accept no responsibility or liability for these websites or their policies.


10. Use of Website by Children Under 16

The Website is not designed for, or directed to children. As such, London Type does not intend to collect and will not knowingly collect any personal information from children under the age of 16 without parental consent. If you are under 16 you must ask your parent or guardian before you send any information to London Type, subscribe to our newsletter or ask us to email anything to you. By sending us any information or asking us to send you information you are confirming that you have received the informed consent of your parent or guardian.


11. Security

When you give us personal information we take steps to ensure that it’s treated securely. We take appropriate technical measures to guard against accidental loss and any unauthorised or unlawful processing of your personal data. The Website is SSL encrypted and protected with 128 bit encryption to provide a safe and secure environment in which to browse and purchase our products.

As stated at the start of this Policy, we do not collect or store any financial or credit/debit card details; if you purchase anything on our Website your card information is not held by London Type or our associates at Typespec Ltd, your payment is processed by our gateway partner (currently PayPal) and is protected by SSL encryption. 

While no computer system is completely secure, we believe the measures implemented by our Website greatly reduce the likelihood of security issues to a level appropriate to the type of data involved.


12. Updates to this Policy

We will update this Policy from time to time; please check this page periodically to ensure you’re in agreement with any changes we make.


13. Contacting us about your Information

Contact us at any time if you have any questions about our Privacy Policy or how we collect and use your personal data:

London Type
85 Brooklands Park
London SE3 9AJ
United Kingdom