Custom Type For Vita Vitae

Posted on Oct 26, 2020 in Case Studies, Design, In Use


The London Type Foundry were recently commissioned to design a bolder version of Paul Harpin’s typeface LDN Modern, plus hairline styles of Eiichi Kono’s wonderful LDN Kono for Vita Vitae, the Singaporean branding consultancy headed up by Kathy Lim-Sheehy.

London Modern No2, the lower contrast version of the standard LDN Modern face, now also boasts a rather gorgeous accompanying italic.

The additional hairline styles of LDN Kono bring the number of fonts in the family to 9, increasing the versatility of this ultra-legible sans serif.

Vita Vitae are using the fonts on the company website and throughout their online magazine CRAVE, art directed by our Mr Harpin.

Browse and download issues of Crave Magazine here.