Bloomsbury Brands The House Of Wisdom
London based design consultancy Modern Activity used our LDN Bloomsbury Old Style typeface to great effect when branding the House of Wisdom exhibition in Nottingham recently.
HOW was devised by organisers Queer Art Projects as an open space, a gathering place where visitors were invited to read, discuss, collaborate, scheme and exchange ideas.
Modern Activity’s main concept for the design work was based around a killer quote from Bloomsbury Group luminary Virginia Woolf so it was very fitting they chose to use the Bloomsbury Old Style typeface for the poster, booklet and exhibition branding.
The House of Wisdom name comes from the 8th Century library in Baghdad (Bayt-al Hikma) where thousands of books on philosophy, art science and history were housed. No doubt Woolf would have approved.